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Brand Manager, Roll by Goodyear

Date:  Apr 27, 2021
Location: 

Akron, OH, US

Company:  Goodyear

Location: US-OH-AKRON-CORP-HDQTRS-2110   
Goodyear Talent Acquisition Representative: Dayse Regina de Freitas Gallo  
Sponsorship Available: No 
Relocation Assistance Available: No 

 

 

Brand Manager- Roll by Goodyear

Akron - OH

 

Primary Purpose of the Position

Roll by Goodyear is a currently a pilot retail and white-glove tire replacement service with pilot locations in Washington, D.C. and Philadelphia, and has been in-market for ~2.5 years.  The organization has recently decided to accelerate the launch of the brand through a "mobile first" strategy, leveraging the GY mobile network that has been growing as well, which will introduce the Roll brand to over 20 new cities in a matter of months. The team operates like a start-up and continues to experiment with innovative marketing techniques to reach the business goals.  This Brand Manager will lead marketing planning for this business, to include communications strategy, media plans, promotion plans, "local" and "national" events, PR, CRM and sponsorship/influencer marketing if applicable.

 

Principle Duties and Responsibilities

  • Accountable for the development of Marketing Strategies and Initiative Plans - Based on how consumers/shoppers make decisions and how well we serve consumer needs to identify growth opportunities across all elements of the Marketing mix (including on-line and off-line advertising, public relations, consumer promotions, events and educational tools).
  • Facilitate the coordination of all Marketing aspects (from assisting with the strategic development through execution of integrated Marketing/Promotion Plans).
  • Collaborate with (internal) Functional Teams to include the Operations Teams, Digital Marketing Team, and (external) Agencies - Leading/overseeing the development and execution of Marketing Plans (ensuring a consistent brand experience throughout the consumer journey).
  • Work directly with creative Agencies and other core Communication Functions to lead the development of Consumer Communication (based on insight and brand positioning).
  • Set objectives for the annual Business Planning Process (including identification of consumer/market opportunities, assessment/development of strategies/tactics).
  • Creatively identify opportunity areas for growth by effectively using consumption data, market research and competitive intelligence.

 

Education & Certifications

  •  Bachelor’s degree in Marketing or a related field

 

Experience

  • 5 or more years of experience in Brand Marketing; Ideally with some experience in Retail Marketing 
  • Experience in a traditional Brand Marketing role
  • Experience leading the execution of Marketing Plans, developing briefs and evaluating creative, managing Budgets and managing Agency relationships 

 

Knowledge, Skills & Abilities

  • Exhibits a proactive, highly involved personality to build relationships
  • High level of agility - desire to work on a start-up business
  • Ability to work well with others and support cross functional work teams
  • Excellent communication and presentation skills; Strong financial and business acumen
  • Ability to manage multiple priorities and lead through influence
  • Strong Financial and Business Acumen

#LI-DG1

 

Goodyear is one of the world’s largest tire companies. It employs about 62,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

 

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

 

Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information. 

 


Nearest Major Market: Akron
Nearest Secondary Market: Cleveland

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