Share this Job
Apply now »

Canada Brand & Shopper Marketing Manager


Akron, OH, US

Company:  Goodyear

Requisition ID: 104371 
Sponsorship Available: No 
Relocation Assistance Available: No 

Goodyear. More Driven.




The Canada Brand and Shopper Marketing Manager will be solely responsible for strategy development/execution and measurement of all consumer-facing brand marketing communication activities/sponsorships (e.g., Hockey Hall of Fame), dual language product launch activities, point-of-sale [POS], training materials and shopper loyalty programs [including Air Miles]. This position will have strategic oversight of the spring/fall Canadian National Promotion Program (NPP) and Tire and Service Network (TSN) programs and project/budget management for all activities. The role will be responsible for creative development, media strategy and digital media execution (requiring multiple agency management). The role will be based in Akron, Ohio and will serve as the primary liaison to the Canadian Sales/Finance teams.


Primary Responsibilities

  • Lead all Canada brand marketing efforts to improve brand health metrics and become consumers preferred choice.
    Key responsibilities include but are not limited to:
    • Development of strategy and all creative assets for consumer communications and selling materials
    • Creation and execution of linear and digital media plans
    • Guidance of Hockey Hall of Fame and all partnerships 
    • Define/Activate brand health - Building opportunities unique to the Canadian market (e.g., Pelmorex)
  • Manage all Canada loyalty program efforts, performance measurements and budgets.
    Key responsibilities include:
    • Manage weekly interaction with loyalty vendors and track/measure/report performance
    • Determine the Air Miles program go forward strategy and/or lead (replacement) request for proposals (RFPs)
    • Negotiate new contract with existing and/or new supplier
  • Manage all Canadian new product launch support and dual language programs.
    Key responsibilities include:
    • Work collaboratively with Product Launch Champion teams to support new launches in Canada
    • Develop dual language creative and selling materials
  • Oversight of Canada NPP and TSN activity (bi-annually).
    Key responsibilities include:
    • Work collaboratively with United States (U.S.) NPP/TSN team to guide strategic direction of Canadian programs
    • Ensure all support materials are consistent, on strategy and available in a timely fashion
  • Demonstrate the behaviors, abilities and value of dual Brand/Shopper roles


Required Education and Experience

  • Bachelors degree
  •  7 or more years of experience in Brand/Shopper Marketing or related area
  • Proven success working collaboratively and cross-functionally in a matrixed environment
  • Demonstrated project management competency 
  • Agency management and creative evaluation skills
  • Strategic ability
  • Financial acumen


Desired Skills and Abilities

  • Master's degree
  • Knowledge of creative/advertising programs and Microsoft Office products 
  • Experience with various social media platforms and digital marketing tactics
  • Excellent communication (written/verbal), organizational, presentation and negotiation skills
  • Driven and passionate about marketing strategy and performance measurement
  • Enthusiastic, curious, collaborative
  • Team-player and relationship builder
  • Agile and a master of detail
  • General knowledge of Canadian marketplace and consumer macro trends  



Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.


If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.


Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information. 


Nearest Major Market: Akron
Nearest Secondary Market: Cleveland

Job Segment: Marketing Manager, Brand Manager, QA, Advertising, Marketing, Quality

Apply now »