Digital Creative Lead

Location: US-OH-AKRON-CORP-HDQTRS-2110   
Sponsorship Available:  No
Relocation Assistance Available: No 

Digital Creative Lead

Akron - OH

Primary Purpose of the Position

The Digital Creative Lead will drive concepts, design, development and execution of content that effectively communicates to consumers through Goodyear's direct to consumer digital channels, including ecommerce (Goodyear.com) and company owned retail business (GoodyearAutoService.com). This new role will drive and deliver relevant content to be leverage across website properties and digital marketing efforts such as CRM, Display Media, Social and Search.        

Principle Duties and Responsibilities

• Lead the development and design of new digital creative assets for digital channels, including web, mobile, display, email, social and search.                         
• Develop and enforce an online style guide that aligns with the brand strategies. Ensure work of internal team members and external agencies adhere to guide.
• Assist with design and wireframe reviews for website pages on Goodyear.com and GoodyearAutoService.com                               
• Collaborate with cross-functional teams, including Brand, Retail, Interactive, Commerce, Shopper and Product Marketing     

   Education & Certifications

• Bachelor’s degree in a relevant field, such as Graphic Design or Web Design  

Experience

• 5+ Years of Experience in designing for ecommerce, responsive design, mobile and/or digital marketing channels

Knowledge, Skills & Abilities

• Experience with relevant digital design tools (e.g. Sketch, Invision, Figma) desired
• Expert at relevant creative suite (e.g. Adobe Photoshop / Illustrator)
• Experience designing for Adobe Experience Manager or similar componentized design systems desired
• Experience with web languages, such as HTML, CSS, Javascript
• Experience with Microsoft Office suite

 #LI-DG1#LI-DG1                                        

Goodyear is one of the world’s largest tire companies. It employs about 63,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.