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Senior Global Talent Communications Specialist

Date: Nov 10, 2020

Location: Akron, OH, US

Company: Goodyear

Requisition ID: 70396 
Sponsorship Available: No 
Relocation Assistance Available: No 

Goodyear. More Driven.




About the Position

The Senior Global Talent Communications Specialist will develop Goodyear’s employer brand through internal and external coordination specifically amplifying and maintaining its digital presence and finding virtual or physical opportunities to develop meaningful connection with potential employees. This role will also be instrumental in developing a strategy to encourage Goodyear’s network of existing associates to be employer brand ambassadors sharing their experiences through social and digital platforms with specific emphasis on fostering this behavior within our Employee Resource Groups. 


Through original content creation and monitoring of key career sites, the role will ensure Goodyear presents as a great place to work maintaining best-in-class content on Goodyear’s corporate web site, LinkedIn and other high-reach, key channels.  This role will also develop standard communications practices for leaders to aid in recruiting of teams and high-profile talent. 


Through a proactive and creative mindset, this role will seek out and find new ways for the company to maintain connection with prospective employees and ensure content is reaching highly targeted audiences.  Also, the role will influnce and estalish standard onboarding communications materials representative of Goodyear's employer brand.


Primary Responsibilities

  • Develop Goodyear's employer brand through digital and social channels. Through content creation and monitoring, ensure Goodyear shows up as a great place to work.
  • Develop tools and processes for Goodyear associates to be employer brand ambassadors.  Work consistently with Employee Resource Groups to encourage and make it easy for associates to share experiences
  • Find, develop and recommend new avenues for Goodyear to connect with prospective associates.  Through virtual or physical events and new digital platforms, keep Goodyear relevant where targeted audiences spend time.
  • Partner with key leaders to develop standard communications practices for recruiting roles using digital channels.  Develop content to ensure an impactful onboarding process representative of our employer brand.



Required Education and Experience

  • Bachelor’s degree with a concentration in communications, journalism or marketing
  • Advanced degree preferred.
  • 5+ years of experience in a communications and/or HR field.
  • Experience successfully leveraging social media platforms such as LinkedIn, Facebook and Twitter.
  • Experience developing and implementing internal and external communication strategies and integrated campaigns.
  • Prior experience developing strategies for outreach or recruiting programs, desired not required


Skills and Abilities

  • Needs to be strategic thinker with ability to both plan and execute.
  • Must be self-directed, task-oriented and reliable.
  • Must have superior writing skills and ability to identify and deliver storytelling/engaging content.
  • Frequent and positive interaction with senior leaders.
  • Ability to be nimble and work in a fast-paced setting that requires multitasking and organization.      




Goodyear is one of the world’s largest tire companies. It employs about 62,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information. 

Nearest Major Market: Akron
Nearest Secondary Market: Cleveland

Job Segment: Communications, HR, Marketing Communications, Social Media, QA, Marketing, Human Resources, Quality