Senior Specialist - Digital Intelligence and Social Listening

Requisition ID: 125140 
Sponsorship Available: No 
Relocation Assistance Available: No 

Goodyear. More Driven.

Primary Purpose

The Senior Specialist Digital Intelligence and Social Listening plays a critical role in helping Goodyear leverage data-driven insights to drive content and channel strategies across both internal and external platforms. This individual leverages Sprinklr, Cision, and other analytics tools to gather, analyze, and interpret data that delivers actionable insights to stakeholders across the Global Communications team to inform their content/publishing decisions. This role is responsible for active social media listening and assisting with community management workflows for both proactive opportunities to engage consumers and reactive customer care concerns. Additionally, this position is responsible for deriving and reporting on consumer behavior insights across social media channels that will help inform the consumer strategies for the Global Marketing and Analytics teams.

The individual regularly compiles measurement reports and establishes earned and social media monitoring dashboards to help Goodyear stay ahead of the latest trends and adjust content/channel strategies for effectiveness. Based on these metrics and reports, this individual continuously works to identify white space opportunities for Goodyear to connect more effectively with all of its audiences.   

Primary Responsibilities

• Utilize Sprinklr, Cision, and other analytics tools to collect, analyze, and interpret data that provide actionable insights to inform Goodyear's content and channel strategy, as well as the consumer strategies for the Global Marketing and Analytics teams.
• Develop regular comprehensive content performance reports and establish earned and social media monitoring dashboards for active listening.
• Conduct periodic, in-depth analysis of social media trends, competitor activity, and audience behavior to identify opportunities for growth/improvement.  
• Actively listen to social media conversations to seek out and assist in community management workflows for proactive opportunities to engage consumers, as well as reactive customer care concerns.   

Required Education and Experience

• Bachelor's degree in Analytics, Marketing, or a related field
• 3+ years of experience in analytics and reporting
• Strong understanding of the earned and social media landscape as well as relevant analytics tools (e.g. Sprinklr and Cision)

Desired Knowledge and Skills

• Ability to collaborate effectively with cross-functional teams
• Strong verbal and written presentation skills
• Ability to take complex data reports and deliver clear, actionable insights  

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Click here for more information about Equal Employment Opportunity laws, and here for additional supplementary information.