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Marketing Specialist - Romania / Bulgaria / Moldova


Bucharest, B, RO

Company:  Goodyear

Country: Romania, Bucharest

Work model: Hybrid 


Main responsibilities:

  • Manage and control marketing budget and activities for Romanian, Bulgarian and Moldavian markets
  • Develop and execute local marketing strategies including various campaigns (Sell in, Sell out, Digital, B2B programs, CSR)
  • Establish and maintain digital presence, overseeing SEO strategy, email campaigns, social media, SEA campaigns.
  • Plan and organize events such as annual dealer conferences, customer events, media events.
  • Maintain strong relationship with key media, developed press releases for significant organizational announcements, brand messaging across various communication channels.
  • Facilitate cross-regional collaboration within the cluster team for marketing activities and events.
  • Maintain ongoing cross-functional collaboration (sales, pricing, legal, finance department etc.)



  • University degree preferably in Marketing
  • Professional experience in Marketing, ideally comprising Digital Marketing experience
  • Very good English oral and written capabilities (Bulgarian is a strong asset)
  • Efficient communicator, structured, creative & dynamic personality
  • Project management skills
  • Comfort operating with numbers & analytical skills
  • Very good Excel & PowerPoint skills
  • Capability to well understand customers and internal teams needs
  • B2B marketing practice and tools knowledge incl. digital
  • Product and industry (automotive, transportation, logistics, leasing) knowledge is a plus


What we offer

  • Being part of an open & supportive work culture
  • Competitive salary package & annual bonus
  • Free private medical services
  • Life Insurance
  • Flexible benefits from your favorite brands available on flexible benefits portal
  • Easter & Christmas bonus
  • 25 vacation days anually
  • Hybrid work arrangement 
  • Referral bonuses for new hires recommended by you
  • Discount price to purchase Goodyear tires
  • Free access to the Bookster library
  • Recognition awards
  • Employee Assistance Program
  • Feeling inspired and supported to realize your full potential: whether its learning from assignments, exposure to new experiences or coaching and mentoring, we provide the resources to continue developing your abilities and career


Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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