Senior Specialist Customer Engagement, Consumer EMEA

Working mode: Hybrid work arrangement

Main responsibilities: 

Responsible for EMEA Customer engagement (annual calendar execution):

• Contributes Customer engagement leader in defining customer engagement annual calendar, investigating  and evaluating potential new approaches
• Based on annual Brand portfolio objectives, supports on Customer engagement leader in execution/delivery of customer engagement and content calendar as per defined delivery approach  (BtoB, newletters, webinars, videos, events …)
• Responsible for annual Motorsports/Blimp events, on site activation and implementation to the benefit of our customer experience
• Acts as main point of contact between internal and external teams for central led customer engagement activations and tools
• Manages  external suppliers supporting the execution incl briefing, guiding and challenging them
• Briefs and coordinates cross functional contribution to content/customer engagement/sales incentive delivery ( R&D, brand, internal facilities … points of contact)
• Briefs and guides internal contributors to content execution across all countries (sales, sales enablement and trade marketing teams for instance)

Accountable for sales incentives calendar execution:

• Contributes Customer engagement leader in defining sales incentives annual catalogue, investigating  and evaluating potential new approaches
• Accountable for the execution/delivery of sales incentive  ‘trips/events’ / content calendar as per defined Sales incentives/Customer engagement and content calendar
• Manages  external suppliers, briefing, guiding and challenging them
• Coordinates cross functional contribution to calendar delivery ( R&D, brand, internal facilities … points of contact)
• Briefs and guides internal contributors to events execution across all countries (sales, and trade marketing teams for instance)

Main interactions:

• Works with Brand content managers to brief on and gather assets required for BtoB content calendar
• Works with Central Trade marketing team to understand customer mapping criteria and consequent need for differentiated BtoB content development needs
• Works with Hub trade marketing leaders and managers to support execution of sales incentives ‘trips/events’ annual calendar
• Works with Motorsports race partners to ensure proper on site customer activation plans execution
• Works with external agencies for Customer engagement calendar execution
• Works with internal R&D, on site facilities managers to develop and execute engagement calendar content

Requirements:

• Fluent in English
• At least 5 years of experience in Marketing, Events and (digital) B2b communication
• Strong B2B content experience
• Proven events experience, including digital
• Proven project management experience
• External  customer mindset
• Proven communication and relationship building skills. 
• Proven ability to perform in a multi-cultural business environment
• Proven experience cross countries or at regional level

Join us & enjoy:

• Pay for Performance incentive plan.
• Recognize and reward success.
• Provide adequate health care: medical subscription & eyeglasses reimbursement.
• Protect our associates during unexpected moments in life: life insurance, employee assistance program, aid allowance.
• Support your personal plans through the Flexible benefits budget.  
• We truly believe in a healthy balance between your personal and professional life, through: 
• Flexible work schedule - specific to the activity /department.
• Hybrid work schedule
• Vacation: 25 days/year
• Additional days off for special events.
• Library Subscription through Bookster
• Easter and Christmas Allowance
• Referral bonus for new colleagues recommended by you.
• Discount price to purchase Goodyear tires.
• Didscounts offered for products and services through agreed partnership.
• We provide the resources to continue developing your abilities and career to realize your full potential: whether it’s learning from assignments, exposure to new experiences or coaching and mentoring.
• Fun and CSR team is delegated to coordinate team events or community support initiatives. 

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.