Marketing Manager

Lugar: MX - Central Office - Santa Fe  
Representante de Adquisición de Talento de Goodyear: SONIA NIETO 

Primary Purpose:
Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs. Identifies marketing opportunities by detecting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share.; Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product shelving/displaying; coordinating new product launches (phase-in / phase-out process); Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. 

Main Responsibilities:

• Plan and implement marketing strategy, designing brand value proposition, including advertising. Plan and implement dealer communications and promotions.
• Plan and manage marketing resources according to agreed budgets.
• Maintain and develop brand image and protect and develop the company's brands via actions and paid communications to consumers.

Education

Required: Bachelor’s in marketing and/or Business Administration or related discipline
Desired: Post-graduate or MBA

Experience

Required: A minimum of 6 years of proven experience with branding, product marketing, trade marketing. Experience within a global or multinational organization
Experience managing budget and expenses Experience managing Advertising, Media agencies.
Experience supporting marketing and promotional campaigns implementation within delaers.
Desired: Experience of 3+ years in similar positions. Ideally in the same industry scop

Knowledge, Skills & Abilities

Required:

• Analytical skills and strategic thinking
• Strong organizational and communication skills
• Ability to interact effectively with all levels of the organization - Fluent in MSOffice, SAP & MS Project package

Desired:

• Advanced English
• Basic financial knowledge

Goodyear es una de las compañías de neumáticos más grandes del mundo. Emplea a, aproximadamente, 74 000 personas y fabrica sus productos en 57 instalaciones de 23 países del mundo. Sus dos centros de innovación ubicados en Akron, Ohio, y Colmar-Berg, Luxemburgo, se esmeran por desarrollar productos y servicios de vanguardia que definan el estándar de la industria respecto de tecnología y desempeño. Para obtener más información sobre Goodyear y sus productos, visite http://www.goodyear.com/corporate.