Specialist Trade Marketing MEA

Location: Dubai 

Main Responsibilities:

•        Customer portfolio performance analysis:
•        Customer annual performance analysis (customer audit)
•        Customer annual assortment and activation recommendation 

•        Customer annual assortment targets performance tracking
•        Customer sales activation management:
•        Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing) 

•        Annual promotional plan definition, development and tracking (sell out promotions management)
•        Annual customer merchandise/assets need definition, delivery management and tracking
•        Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
•        Customer relationship support:

• Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
• Customer presentations on assortment and activation plans reco.

•        'Sell in' Sales team support:

• Localization and delivery of sales activation calendar (pitch decks)
• Supports sales enablement team on educational content cascade

Main interactions:

• Works on a daily basis with Area sales managers and teams to guide and support on customer sell in and sell out optimization via assortment and trade marketing activations. Is in direct contact with customers on those topics
• Works with central trade marketing team (customer perf analysis mgr) on performance analysis and assortment recommendation
• Works with Central trade marketing team (customer sales activation manager)  to brief on sell in/out activation needs
• Works with central trade marketing team ( sales content manager) to input on and localize Actionable and Educational content of the sales activation calendar
• Works with sales enablement team on educational content delivery to sales teams
• Works with revenue management team to identify business opportunities based on customer performance, define and propose mitigation activities needed and related budget

Requirements: 

Education & background

• University graduate with marketing or commercial major
• At least 5-8 years of experience in Marketing and commercial roles
   

Skills & Knowledge

•  Strategic influencing  
•  Holistic business acumen
•  Strong Analytical skills
•  Customer sensitivity and knowledge  - Ability to work with cross functional teams
•  Project management
•  Fluent English

What We Offer:

As a dynamic and innovative leader in tire industry, Goodyear is committed to providing a rewarding and fulfilling work environment. Joining our team comes with a range of benefits:

• Global Company: Be part of a global organization with a rich history and a forward-thinking approach to business. Collaborate with diverse teams, tap into international resources, and contribute to the success of a company that spans the globe.
• Dynamic European Team: Become an integral part of a dynamic European team. Experience the vibrancy of working with colleagues from various backgrounds, fostering a collaborative and creative atmosphere.
• Energizing Environment: At Goodyear, we believe in creating an environment that energizes our employees. Your contributions will be valued, and you'll play an essential role in shaping the success of our team and the company.
• Career Growth and Development: Discover interesting opportunities for career growth within Goodyear. Our comprehensive development programs are designed to enhance your skills, expand your knowledge, and foster your professional growth. We're dedicated to helping you reach your full potential.
• Flexible Working Times: We understand the importance of work-life balance. Enjoy the flexibility to manage your work schedule, allowing you to meet both personal and professional commitments.

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.