Key Account Manager Car Dealer & Fleet - UK & Ireland
Field Sales, BIR, GB
Goodyear. More Driven.
Primary Purpose of the Position
- To manage and capitalise on the full business potential of the car dealer, Fleet, and lease networks.
- Work across key customer channels to identify new opportunities, grow our premium market share with existing routes to market, develop mutual benefits for key customers and improve our overall share in in-direct sales channels.
- Act as a brand ambassador / champion for Goodyear and associated brands.
- Implement appropriate value propositions and pricing structures to ensure growth of our car dealer, Fleet and lease Network. Understanding the profit/loss of impact to ensure viability of the account(s).
- Liaise with appropriate people and functions (cross functional) in the organisation to explore possible links to UK Equity / contracted retail and support demand generation/ enablement of FSD / AD's working with other Key account managers.
- Act as part of the innovation for the UK organisation - looking for additional opportunities in the fleet & lease market.
Principle Duties and Responsibilities
- Channel strategy development and execution. Work alongside Head of Sales in Consumer to develop, align and execute the agreed growth strategy for the channel.
- Deliver defined business objectives. Achieve monthly and quarterly targets in terms of brand and product mix, gross profit, unit volume, forecast accuracy.
- Develop network / customer base. Ensure organisation achieves more than its market share within the channels of the role. Develop and apply marketing and demand creation activities for the channel in close alignment with the Marketing team, Key Accounts managers and key stakeholders within our partner distributors.
- Use a cross functional approach to exploit all opportunities in B2B and B2C environment. Enhance existing opportunities and seek new ones that will contribute to the organisation achieving its annual AOP Ebit targets.
- Drive customer satisfaction. Utilising the 'total account management' approach, manage every aspect of the channel customers to maximise the profitable return to the organisation through managing and developing sales in, sales out, logistics, ordering, fleet, marketing, education and training - thereby delivering the best in industry customer service.
To join our team, you will need:
Education:
- Required - Good standard of Education. 'A ‘Level English / Maths. Full Microsoft Suite at Professional level - Excel, Powerpoint and Word.
- Advantageous - Degree in marketing / business.
Experience:
- Experience in the Sales and Marketing Function.
- Highly developed Key account management skills.
- Good overall business understanding with operational as well as strategic orientation.
Knowledge and Skills:
- Experience in Tyre / Automotive industry.
- Experience in other channels or SBU's.
- Experience in Strategic Account Management.
- Experience in B2B and B2C customer base.
Key details:
- Working with existing distributors and Key Account manager to enable growth and facilitate our share of Car dealer demand.
- Managing existing local and international fleet agreements.
- Working with other Key account managers to explore new opportunities in Car dealer and fleet.
- Liaise with internation fleet and car dealer teams to maximize local results.
- Will be part of the Key Account team (6 peers).
- Some travel to Ireland to work with local team and visit key customers.
- Primary focus will be on Goodyear brand with consideration to leverage Cooper brand to drive improved conditions.
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
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Field Sales, Brand Ambassador, Account Manager, Marketing Manager, Direct Sales, Sales, Marketing