Trade Marketing Specialist Consumer DACH

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Main Responsibilities:

•        Customer portfolio performance analysis:
•        Customer annual performance analysis (customer audit)
•        Customer annual assortment and activation recommendation 
•        Customer annual assortment targets performance tracking
•        Customer sales activation management:
•        Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
•        Annual promotional plan definition, development and tracking (sell out promotions management)
•        Annual customer merchandise/assets need definition, delivery management and tracking
•        Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
•        Customer relationship support:
•        Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
•        Customer presentations on assortment and activation plans reco.
•        'Sell in' Sales team support:
•        Localization and delivery of sales activation calendar (pitch decks)
•        Supports sales enablement team on educational content cascade

Education & background

University graduate with marketing or commercial major

At least 5-8 years of experience in Marketing and commercial roles
 

Skills & Knowledge

• Strategic influencing  - Holistic business acumen
• Strong Analytical skills
• Customer sensitivity and knowledge
• Ability to work with cross functional teams
• Project management
• Fluent English and German