Lead Market Intelligence Turkey

Responsibilities:

• Understand the market evolution and dynamics (sell-in and Sell-out, stocks etc) to build a concrete and accurate FC to support hub level demand plans
• Provide data/ fact-based inputs in DSO discussions to support hub plans and actions
• Lead detailed ‘root cause’ analysis to understand market and brand movements and highlight areas to focus on (beyond day-to-day analysis utilizing performance dashboards) à more focus on commercial business as they do not have structure to support, but also partner Revenue Management teams in Turkey for consumer
• Highlight major Industry/adjacent categories development across country, leveraging diff. sources of data needed (car park, fitment, mobility reports, LMC etc.) and implications for the product portfolio
• Mapping competitive intelligence- New product launches-- GFK, Promotions (align with TM team), pricing, competitive tie ups
• Managing interaction with main local data suppliers to ensure quality of data
• Providing the right support/training when needed for new commers to the role

Requirements:

• Bachelors or Masters degree in Economics, Data Science or Marketing
• Good Project Management skills 
• Comfortable operating with numbers and numerical analysis
• Efficient communicator
• Executional drive. Confident, structured personality
• Capability to understand customers and internal teams needs
• Experience working with external partners
• Knowledge of forecasting tools and data visualization software
• Product and industry (automotive, transportation, logistics, leasing) knowledge is a plus
• Fluency in English