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Marketing Trainee

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Date: Jan 13, 2021

Location: Madrid, MD, ES

Company: Goodyear

Marketing Intern Commercial

Marketing Trainee

Provide a premium-level and swift support to the sales team while implementing marketing plans to accelerate the business development towards strategic objectives for the commercial business.

The position will be supporting the Iberian market for the commercial business (Truck, Bus, OTR, Telemetric predictive solutions, services and retail networks), mainly working in a B2B environment providing support to our sales team, coordination with European headquarters and customers in a number of tasks ranging from front facing (promotional campaigns) to market analysis and reporting.

The position will also be key on the further growth of our retail networks (Enhance Vulco development in commercial, TruckForce and the newly launched OTR Force), digital communication and business development as the best mobility partner for transport companies with a complete value proposition of tyres, solutions and services.

Specific tasks (examples)

•Translation/Proofreading (localization) of product brochures, brand materials, user manuals and websites

•Coordination with Vulco to launch specific programs oriented to boost the Total Mobility approach in the network

•Reporting of sell out redemption and balance per dealer

•Swift management of promotional/product inquires

•Close coordination with controlling and budget management

•External agencies/supplier management in order to deliver the most value

•Maintaining marketing platforms to have the most updated and useful information

•Generation of marketing materials and to communicate our value proposition

•Coordinate and deliver a comprehensive marketing program for the newly launched OTR Force network

•Coordination and content generation for our communication program (testimonials/interviews, paid advertising and news releases)

•Execution of top customers ad-hoc marketing plans

•Close contact and active support to sales team in order to deliver the most value to the customers and build capabilities towards Total Mobility partnerships

•Creating and reporting of market surveys and other market information (Europool, competitor, Inventory tracking…)

Goodyear is one of the world’s largest tire companies. It employs about 63,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

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