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Senior Specialist Customer Sales Activation Consumer EMEA (any EU location possible)

Location: 

Madrid, M, ES

Company:  Goodyear

Start something great today. Go Goodyear

 

Location:   Spain/Madrid 
Remote work: Yes/No
Organization:
Job level:  Global Grade - 06
Additional fields if needed:                   

 

  • Manage European trade marketing tools (Loyalty program, sell out promo tool, merchandise catalogue)

-Brief, challenge and manage operations with external and internal suppliers
-Brief them on tool optimizations, assets development needs
-Manage related budget needs

  • Define and coordinate execution of EMEA loyalty program/sell in incentives annual plans

-Based on customer audit main outtakes, define annual catalogue of relevant sell in incentives to achieve annual targets
-Create synergies and cost efficiencies across Hubs plans
-Leverage best practices learnings across Hubs plans
-Coordinate needs and execution of sales 'trips/events' incentives calendar with customer engagement team

  • Define and coordinate execution of EMEA sell out annual plans

-Based on customer audit main outtakes, define annual catalogue of relevant sell out mechanics to achieve annual targets
-Create synergies and cost efficiencies across Hubs plans
-Leverage best practices learnings across Hubs plans-
-Coordinate needs for assets creation and briefs brand and media teams

  • Support trade marketing specialist on 'out of plan' customer needs

 

MAIN INTERACTIONS:

  • Work with Hub trade marketing leaders and Hub sales leaders
  • To define sell in and sell out activation annual calendar following customer audit process
  • To coordinate sell in and sell out plans execution across the countries
  • Work with brand content managers to brief them on sell in and sell out related assets development 
  • Work with Customer engagement team to brief them on sell in 'events/trips' development needs and coordinate local execution
  • Work with IT team for tools maintenance and optimizations
  • Work with external suppliers to realize dealers conjoined campaigns 

 

EXPERIENCE :
•    Fluent in English
•    3-5 years minimum experience
•    Experience in working with Sales function 
•    Customer sensitivity and knowledge
•    Proven marketing experience
•    Strong analytical skills
•    Ability to look at the big picture
•    External mindset
•    Proven communication and relationship building skills
•    Ability to work with cross functional teams
•    Proven ability to perform in a multi-cultural business environment

  For any other questions please reach the HR Representative: Patrycja Lucka 

  Deadline for applications: 


Job Segment: Sales

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