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Head - Marketing, Goodyear India Limited

Location: 

New Delhi, DL, IN

Company:  Goodyear

Head- Marketing

Location - New Delhi

Principal Responsibilities

Development of strategic marketing plan; strategize on brand plans; develop and monitor brand health; identify opportunities for new launches & coordinate with regional partners; approve and supervise all promotions within Goodyear India guidelines with the objective of ensuring profitable brand portfolio for Goodyear India.

 

  • Annual Business Planning: Provide inputs & ratify marketing plans; influence sales planning; recommend modifications; jointly determine sales figures; refine "volume contribution numbers" in order to arrive at a robust Annual Operating Plan   

     

  • Marketing Planning: Analyze market & other industry  issues; seek inputs from sales on ground level situation, conduct profit impact analysis; strategize on brand plans; initiate & approve operational budgets; analyze & control variances; identify core issues; review reports; make contingency plans in order to ensure achievement of targets.

 

  • Business Strategy: Plays key role in developing strategy for growth of the brand as also its positioning. Should be well versed to make presentations for global audience

 

  • Digital Marketing: Design and drive the company's digital strategy in conjunction with the overall marketing objectives for digital brand visibility, online sales channel, social media campaigns.

 

  • Consumer Insights & Segmentation: Leveraging relevant consumer learning from multiple sources (custom research, trends, social media listening, etc.) and sharing with team. Translation of information into insights and recommendations that inspire the teams to act.

 

  •  E Commerce: Set up the online channel, Own business targets from it and accordingly draft strategies, execution plans, interlock with NSMs, run traffic and lead generation initiatives, engage with various marketing agencies, monitor performance, and drive content marketing

 

  • Product Launch & Promotion: Identify opportunities for new product launch, co-ordinate with Regional  Product teams, determine costs, product development & marketing and promotion plans; oversee legalities & commercials in deals; seek approval in order to ensure effective launch of new brands.

 

  • Operations: Direct & monitor implementation of approved marketing plans; provide inputs to related functions; benchmark best practices & provide perspective to team members; control variances in order to ensure smooth marketing operations.

 

  • Management Reporting: Communicate regularly on marketing progress, business parameters and other market intelligence data with Director Sales, management and region (Shanghai) in order to align local and regional practices and fulfill the information requirement of management and region.

 

  • Team Development: Lead, direct, guide & support team members; review & monitor performance; ensure transfer of knowledge & development of professional talent; be a mentor in order to build a competent and performance oriented marketing team

 

Required Experience:

  • Good understanding of business commercials, broad understanding of processes
  • Min 12- 15 years of Marketing & cross functional exp.with leading consumer brands . This should include minimum. 2-3 years of sales expereince.
  • Good understanding of business commercials, broad understanding of processes
  • Knowledge of marketing concepts
  • Knowledge of business concepts; profit; margin; variable cost; ROI etc.

 

Education:

  • MBA with Major in Marketing would be required

 

Personal Skills/  Attributes/ and

Qualifications: 

  • Excellent analytical & communication skills
  • Advanced Project Management Skills
  • Ability to work on cross functional teams
  • Excellent Organizational Skills & attention to detail
  • Strong analytical & Problem solving skills
  • Leadership and people management skills
  • High energy levels

 

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 54 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

 


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