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Manager - Digital Marketing

Location: 

New Delhi, DL, IN

Company:  Goodyear

Location: New Delhi
Goodyear Talent Acquisition Representative: Neha Goel
Sponsorship Available: No
Relocation Assistance Available: Yes

Principal
Responsibilities

 

  • To strengthen and manage digital presence & build a favorable public image for the organization in the social space.

Online

·         Continuous  initiatives to improve & increase engagement on the corporate website (in sync with the regional team) to reflect brand values &create an enhanced consumer engagement

·         To create plans  using a tracking & monitoring mechanism to deliver on website & social media objectives

·         To create a process oriented ORM program

·         Set process for maintenance and periodic updates of information on the company's website

·         Provide a business perspective to digital initiatives (helps build business & a customer base)

·         Introduce engagement building initiatives in the digital world – strong engagement scores

·         SEO Implementation & tracking

·         Develop and manage Lead management System (collecting leads through marketing initiatives, sharing with respective sales team, monitoring the lead closures/ drop outs)

·         Work closely with the agency to develop solutions on Mobile Application – need based.

·         Influencer program – Create & Leverage positive product reviews to improve overall brand perception

·         Social Media Management -  Monitor brand health on social media/ digital platform

·         Liaison with regional marketing team (on digital initiatives)

·         Drive & lead discussions, planning, execution, documentation, financials, billing related activities with the digital agency (based out of Singapore) & Social Media Agency (based out of India)

 Offline

·         Brand Management – Managing the brand in India in sync with brand guidelines/ manual

·         Translating offline ideas to online ideas & vice-versa

 

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate


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