Manager - Trade Marketing, Consumer PBU

Location: IN - New Delhi   
Goodyear Talent Acquisition Representative: Depinder Deep  
Sponsorship Available:  No
Relocation Assistance Available: Yes 

Principal Responsibilities

Strategic Planning and Execution

• Conceptualise and drive impactful and authentic trade marketing campaigns that connect emotionally with the customers and align with overall brand and business strategy

• Collaborate closely with sales teams to identify channel and consumer needs and create programs that drive sales growth

• Build capabilities of sales teams to execute the campaigns successfully

• Manage budgets for trade marketing initiatives

• Develop metrics and track the impact of trade marketing campaigns

   

Pricing and Promotions

• Negotiate pricing with vendors in collobration with procurement team to ensure collaterals,materials are supplied at the best possible price while maintaining consistent quality and company branding norms

• Develop trade marketing campaigns and promotional strategies based on product features and target markets.

Vendor Relationships:

• Manage the company’s relationship with suppliers, negotiate contracts, and monitor inventory levels.

• Collaborate with advertising agencies to ensure all materials meet company standards.

Experience:

• 12+ years of experience in Trade Marketing role in mid- to large-scale organizations of repute

• Strong understanding of business commercials and marketing concepts

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate