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Specialist Trade Marketing Europe North (located in Belgium or The Netherlands)


Nieuwegein, UT, NL

Company:  Goodyear

Goodyear. More Driven.


Specialist Trade Marketing Europe North

Location: Belgium or The Netherlands

Requisition: 120278

Grade: E05


Main Role and Responsibilities:

  • Customer portfolio performance analysis:
  • Customer annual performance analysis (customer audit)
  • Customer annual assortment and activation recommendation
  • Customer annual assortment targets performance tracking
  • Customer sales activation management:
  • Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
  • Annual promotional plan definition, development and tracking (sell out promotions management)
  • Annual customer merchandise/assets need definition, delivery management and tracking
  • Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
  • Customer relationship support:
  • Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc…)
  • Customer presentations on assortment and activation plans reco.
  • ‘Sell in’ Sales team support:
  • Localization and delivery of sales activation calendar (pitch decks)
  • Supports sales enablement team on educational content cascade


Main Interactions:

  • Works on a daily basis with Area sales managers and teams to guide and support on customer sell in and sell out optimization via assortment and trade marketing activations. Is in direct contact with customers on those topics.
  • Works with central trade marketing team (customer performance analysis manager) on performance analysis and assortment recommendation.
  • Works with central trade marketing team (customer sales activation manager) to brief on sell in/out activation needs.
  • Works with central trade marketing team (sales content manager) input on and localize actionable and educational content of the sales activation calendar.
  • Works with sales enablement team on educational content delivery to sales teams.
  • Works with revenue management team to identify business opportunities based on customer performance, define and propose mitigation activities needed and related budget.



  • Business/marketing qualification - Bachelor / Master


  • 1-3 years experience in Trade & Brand Marketing; Experience in trade marketing is desired; Project management experience ; Experience of working on Global or pan-European Premium Brands
  • Experience in design, studio, print & distribution processes
  • Agency coordination
  • Management of Brand Identity consistency


  • General knowledge of Brand & Trade Marketing
  • Fully competent in MS Office, in particular Word, Excel, Powerpoint and Outlook
  • Excellent verbal and written communication skills (Dutch fluent, French & English fluent)
  • Understanding of procurement & payment processes
  • Knowledge of automotive and/or tyre industry
  • Knowledge of SAP


  • Ability to work with different and strong personalities
  • Ability to manage & develop multiple priorities effectively - resilient
  • Entrepreneurial style in taking initiative
  • Ability to extract insight from data & translate it into actionable ideas
  • Excellent communicator – can envision, enrol & secure support from key stakeholders
  • Effective team player with strong collaboration skills
  • Innovative and creative thinker – thinks ‘outside the box'
  • Professional image both internally and externally
  • High attention to detail
  • Work well under pressure


Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to


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