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Trade Marketing Manager

Date: Feb 1, 2019

Location: Pathumthani, 13, TH

Company: Goodyear

Location: TH - Pathumthani   
Goodyear Talent Acquisition Representative: Alshamieh Uddin Laurente  
Sponsorship Available:  Yes
Relocation Assistance Available: No 


Job Responsibilities:


  • Analyzes sales data and utilize consumer & shopper insight to lay out channel marketing programs to maximize business across existing and new channels
  • Provides periodic update on market / competitor activities as well as identify customer opportunities
  • Works closely with customers, sales team and cross-functional team to execute trade activation programs to deliver business target of the assigned customers/channels
  • Aligns the strategy and propose promotion plan to maximize the growth potential within the assigned budget
  • Allocates and manages promotional budget across channels to optimize return on investment
  • Analyzes channel sell through and promotion effectiveness, implement improvement plans and develop best practice to maximize future ROI
  • Leads cross-functional team and external agency to implement the plan across channels
  • Works closely with customers and sales team to achieve business KPIs


Job Requirements:


  • Bachelor's degree Marketing or any course related to business  
  • Minimum of 5 years working experience in sales, trade marketing, and/or channel management
  • Experience in tires and channel management is a plus
  • Good analytical, organizational, coordination and interpersonal skills
  • Computer literature (general applications e.g. Excel, PowerPoint, Word)
  • Good English communication skills, both spoken & written


Goodyear is one of the world’s largest tire companies. It employs about 64,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

Job Segment: Marketing Manager, Manager, Channel Marketing, Recruiting, Marketing, Management, Human Resources

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