Marketing Manager

Location: Goodyear-SLP, S de RL de CV   
Goodyear Talent Acquisition Representative: SONIA NIETO  
Sponsorship Available:  No
Relocation Assistance Available: No 

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Primary Purpose:
Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs. Identifies marketing opportunities by detecting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share.; Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product shelving/displaying; coordinating new product launches (phase-in / phase-out process); Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Main Responsibilities:

• Plan and implement marketing strategy, designing brand value proposition, including advertising. Plan and implement dealer communications and promotions.
• Plan and manage marketing resources according to agreed budgets.
• Maintain and develop brand image and protect and develop the company's brands via actions and paid communications to consumers.

Education

Required: Bachelor’s in marketing and/or Business Administration or related discipline
Desired: Post-graduate or MBA

Experience

Required:
A minimum of 6 years of proven experience with branding, product marketing, trade marketing. Experience within a global or multinational organization
Experience managing budget and expenses
Experience managing Advertising, Media agencies.
Experience supporting marketing and promotional campaigns implementation within delaers.
Desired:
Experience of 3+ years in similar positions. Ideally in the same industry scop

Knowledge, Skills & Abilities

Required:

• Analytical skills and strategic thinking
• Strong organizational and communication skills
• Ability to interact effectively with all levels of the organization - Fluent in MSOffice, SAP & MS Project package

Desired:

• Advanced English
• Basic financial knowledge

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate