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Trade Marketing Manager


Shah Alam, 10, MY

Company:  Goodyear

Location: MY - Kuala Lumpur - A110   
Goodyear Talent Acquisition Representative: Bon Jovi Sinday  
Sponsorship Available:  No
Relocation Assistance Available: No 

Job Responsibilities:


  • Planning and execution of Sell In, Sell Through & Sell Out programs (e.g. consume promotion, premiums/ prizes to consumer, TPP program, Branded trip challenge and communication to Sales, Trade & Consumer)
  • Build retail traffic & drive GY productivity with continuity & sell-out programs both in term of across retail network and customized by store. Track & monitor retail productivity. Recommend way forward.
  • Program monitoring, tracking and analyst. Frequent update to key stakeholders on progress, result and area of improvement. Competitors program tracking and monitoring.
  • Programs for new dealer/ channel start-up & calendar for post-launch activities. This includes coordination with Key account plans & execution
  • E-Commerce roll out & execution. Work with key stakeholders & workstream owner to develop the e commerce strategy, key processes & trade communication. Working with agency on operational matters including promotions




  • Minimum Degree/ Professional diploma in Business/ Marketing/ related field
  • Minimum of 8 years experience in marketing with Trade Marketing experience. Able to interact closely with Sales & Marketing Dept and Functional Dept . Exposure to retail environment and channel sales management
  • Preferable with working experience relates to Trade Marketing role and E-Commerce
  • Good communication and interpersonal skill; team player; Good understanding of the business and competitive environment and ability to propose strategic and tactical programs .
  • Good track record/ success of program, promotions & event management
  • Strong in Microsoft Office(PPT & Excel); analytical skill; attention to details; pro-active.

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to


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