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Digital Marketing Officer

Date:  May 11, 2021

Shanghai, 31, CN

Company:  Goodyear

Location: CN - Shanghai   
Goodyear Talent Acquisition Representative: TROY CUAN  
Sponsorship Available:  No
Relocation Assistance Available: No 

Primary Purpose of the Position:

  • Responsible for providing operational excellence in digital marketing. Leverage different digital platforms to develop consumer engagement programs under Marketing strategy to enhance the brand’s performance and segment growth within the marketplace and the general public.



Website and official social media account maintenance

  • Maintain the company website to provide information and education to visitors that leads to conversion
  • Optimize the user journey in social media via promoting brand and product message in official social media accounts, such as Weibo, Zhihu, TikTok, etc.

Search Engine Marketing and Operation

  • Drive more traffic from search engines to website via smart search engine advertising based on the deep understanding of consumer search behavior and search techniques.
  • Optimize the brand exposure by balancing the search mechanism and all content resource.

Operation on social engagement

  • Supervise agency's operation of word of mouth building in vertical sites and different UGC (user-generated-content) platforms to improve brand exposure and affinity.
  • Develop consumer/customer engagement activities by leveraging the social platforms, such as WeChat and Weibo.

Marketing Campaigns support

  • Support the digital execution of marketing campaigns to help drive overall brand awareness and preference.



  • University Degree.
  • 4+ years experience in communications.  Agency + in-house background preferred.
  • Operational experience in website management and SEM/SEO.
  • Operational experience of digital campaigns and IWOM building.
  • Knowledge and experience in the design and execution of communications.
  • Good project management skills with demonstrated ability to meet deadlines.
  • Operational experience of SEO/SEM, social media and digital campaigns.
  • Computer literacy in word processing, data base management and page layout.
  • Strong oral and written communications skills.
  • Ability to manage multiple projects at a time.

Goodyear is one of the world’s largest tire companies. It employs about 63,000 people and manufactures its products in 46 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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