Performance Analytics - Sr Specialist

Location:

Shanghai, SH, CN

Company: Goodyear

Location: CN - Shanghai
Goodyear Talent Acquisition Representative: Amelia Li
Sponsorship Available:  No
Relocation Assistance Available: No

Main Roles and Responsibilities

You are accountable for 4P analysis, market (Industry dynamics, GY group and competition)
You are responsible to track and diagnose main brand KPIs through the year and recommend corrective actions (data sources: GfK, Brand health trackers,, etc.
You need to support S&OP reporting requirements (AOP, RvCC, Sales Reviews, etc)
You are request to set up process to track Powerlines’ performance along with competitive intelligence (e.g. competitor new launches, increase in distribution, Pricing / promotions activity). Also use this information to identify opportunities to optimize the product portfolio coverage
You are responsible to lead seasonal post-mortem process - ‘root cause’ analysis to understand market and brand movements to highlight areas to focus on
You brief and supports Consumer analytics and Industry analytics counterparts on additional research needs to further understand brands’ competitiveness and performance
You are accountable for briefing the Data Modeling and Visualization team regarding any business intelligence dashboards/solutions requirements
You are accountable for defining data needs and procuring required data to enable the above-mentioned analytics.

Main Interactions

•You will Work with global teams (marketing, analytics, and product) to define and measure brand objectives, and support product portfolio planning activities.

•You willl work with regional and local teams sales teams and leadership to analyze and explain business performance issues

•You will work with external partners (data providers, research and analytics agencies) to ensure timely, high quality data inputs

Qualifications

Experience

You with at least 6 years experience in market research and analytics. At least 2 years in agency roles and 2 years in manufacturer/client side roles
You are experienced in regional roles managing multiple markets, will be an advantage

Skills

You with thorough understanding of consumer panel and retail audit data and analysis.
You are expert in Excel and at least one of the BI tools (Power BI, Tableau, etc.). Experience in building AI based visualization and data analytics systems will be an advantage.
You with strong communication skills and experience presenting and interacting with senior leadership

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate