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Product Director


Shanghai, SH, CN

Company:  Goodyear

Location: CN - Shanghai   
Goodyear Talent Acquisition Representative: Amber Li  
Sponsorship Available:  No
Relocation Assistance Available: No 


• Segment Expertise

-Lead team effort to enrich GY understanding of the Passenger Segment.  Its consumer behavior and preferences.  Its vehicle installed base, trends and future requirements.  Its value chain and requirement.

-Champion China Passenger Segment requirements (consumer and customers) with the China and Regional consumer PBU team to ensure good understanding by the organization.


• Strategic Marketing & Planning

-Strategic Marketing Planning (RvsCC/AOP) for Passenger segment to increase China Consumer PBU profitability: 16 boxes segmentation, Profit pool, Market Map, 5 years product roadmap, OE-RE alignment.  Identifying market opportunity in product, consumer segments, markets, channel and align GY capability to these opportunities.

-Guide and influence regional product portfolio development to meet China's requirement in Passenger Segment.


• Marketing Management

-Drive the annual marketing planning - Product, Promotion, Brand communication plans are optimized to deliver AOP .

-Drive for marketing excellence in execution of promotion plans. On Target, On Time, and in full. 

-Develop mitigation plans, when required, to ensure segment volume/ebit/vitality target are met.


• Product Innovation

-Applying subject matter expertise to lead/influence regional product development for Passenger segment to ensure China segment requirements are met.

-Develop the go to market plan for new (successor) product.

-Lead cross functional team to ensure successful product introduction - Selling Tools, Marcom, Channel pipelining, launch event, pricing & promotion.


• Segment Leadership

-Review and analyze monthly segment performance for mitigation and reporting (Monthly MOR/S&OP TMS performance).

-Lead and collaborate with sales directors to meet customer requirements and deliver monthly results.

-Support VP in Adhoc projects.

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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