Product Manager - Commuter Performance and CN ECOM

Location: CN - RHQ   
Goodyear Talent Acquisition Representative: Joa Xu  
Sponsorship Available:  No
Relocation Assistance Available: No 

Primary Purpose of the Position

Act as enabler of Superior, Complete and Simpler portfolio for assigned product categories and segments.

Area of responsibility includes support in:

• Definition of Product Innovation Strategy for assigned segment at Asia-Pacific level;
• Product Portfolio Ownership in designated countries and markets;
• Participation and Contribution in Corporate Cycles and Planning;
• Support in driving global projects and initiatives of the company;

Principle Duties and Responsibilities

ASIA-PACIFIC PRODUCT INNOVATION STRATEGY:

• Innovation strategy definition: Define and execute innovation strategy for assigned product segments to support Goodyear 1-2-3 strategy, based on data and market-back analytics;
• Innovation strategy execution: Support Enterprise Project Leader in driving projects through PCP-Gate process via definition of performance targets, superiority vs competition, and provision of strong rationale from the business.
• New Product Launch: In cooperation with Design Marketing team, support communication master package preparation with product-related data for the assigned segments and projects.
• Product Superiority: Identify points of superiority and parity versus competition to drive innovation strategy and decisions based on data. Define and analyze performance and portfolio requirements and kick-off gap closure plan.

COUNTRY PRODUCT PORTFOLIO MANAGEMENT

• Product Authorization: Define what, when and how the product will be introduced in assigned markets.Gatekeep the process of introducing new SKUs in assigned markets to ensure simpler, superior, and efficient portfolio.
• Range Sufficiency: Identify coverage gaps in existing portfolio of assigned market via data-driven and market-back analytics.
• Portfolio Simplification and Rationalization: Reduce portfolio complexity and increase share of flagship portfolio demand in assigned markets, in line with recommendation from regional product portfolio manager

CORPORATE CYCLE CONTRIBUTION AND PLANNING
Support Product Director and Segment Product Manager  in preparation and consolidation of the function input towards corporate reports and activities:

• Monthly Product Review: Support monthly session for assigned cluster. Prepare and coordinate inputs to ensure quality discussions. Engage with peer functions on agreed action plan.
• Annual Operating Plan support: In line with defined innovation strategy, translate key priorities and goals of the company to local business reality, provide assumptions on the business growth from product agenda in assigned markets.
• Long-Term Planning / Rv4C: Support corporate cycle with data analytics [roadmap, forecast and business assessment] for assigned clusters.

CROSS-REGIONAL AND GLOBAL INITIATIVES:

• Support and govern special Projects trigged by regional office and Product Director;
• Constant market and competitive analysis for designated area of responsibility, joint collaboration with other regional functions to achieve corporate targets;
• Collaborate with other Product Managers to consolidate the data and to present joint input for Product Director on requested topics;

Experience Requirement

• More than 3 years experience in product and/or marketing management. FMCG or Tire Industry are preferrable
• Experience in transferring technical concepts into strong marketing communications message
• Experience handling, analyzing and optimizing complex portfolio [multiple SKUs and Sourcing]
• Project Management: Experience working at a fast pace with varied disciplines and individuals to drive accountability for deliverables
• Must be able to understand the new product development process
• Experience in budget management and directing investments

​​​​​​​Knowledge, Skills & Abilities

• Story-telling: Ability to work and analyze big massive of data, transfer it into a structured manner, assess gaps, conclude solution and present in understandable format for target audience
• Product from the lens of Marketing knowledge
• Stakeholder management and ability to adapt the message to different target audiences [Executive leaders, Peers, Customers, etc]
• Agility in prioritizing and executing the agenda with adhoc tasks
• Team player: understand scope of responsibility in relation to bigger team and target
• Fast learner and creative thinker: ability to onboard fast into the topic, understand the challenge and drive the solution
• Punctual and disciplined towards tasks assigned tasks and priorities

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate