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Product Manager_SUV & Sports Segment


Shanghai, SH, CN

Company:  Goodyear

Location: CN - Shanghai   
Goodyear Talent Acquisition Representative: DORIS LI  
Sponsorship Available:  No
Relocation Assistance Available: No 


Strategic Marketing & Planning

  • Strategic Marketing Planning (GMPS) for responsible TMS to increase profitability: 16 boxes segmentation, Profit pool, Market Map, product brand health
  • Champion TMS brand/MarCom and Channel Strategy as part of RvsCC and AOP
  • Develop China TMS annual marketing planning for SUV & Sports Segment
  • Guide product portfolio development and set product positioning to enable acquisition in TMS
  • Drive for optimized OE business to create replacement pull by champion OE pull creation in PCP and AOP

Brand/Communication Management

  • Collaborate with communications managers to develop an effective communication program for successful achievement of AOP
  • Develop "requirement" specification for selling tools (including POS) for TMS


Delivery of TMS AOP

  • Manage product mix and vitality through positioning and promotion
  • Drive new product sales to achieve overall AOP and vitality target
  • Champion TMS product launch


Channel Development

  • Improve Customer Loyalty by CIS action based on learning from annual CSS
  • Analyze and identify priority markets (geography)
  • Identify and develop emerging channel


PBU Operations

  • Monthly MOR/S&OP TMS performance review and mitigation planning
  • Support VP in Adhoc projects



  • BS/BA in Business or Marketing   Or equivalent experience
  • 10 + Years of experience with at least 5+ years of marketing related experience
  • P&L experience is a plus
  • Strategic Marketing Planning
  • Annual Marketing Planning
  • Solid product knowledge


Goodyear is one of the world’s largest tire companies. It employs about 65,000 people and manufactures its products in 47 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go

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