Sr. Specialist Marketing Communications Strategy

Key Responsibilities:

• Understand and execute the overall brand positioning for Goodyear’s brands,  advocation for the brand’s identity inclusive of values, tone, voice and messaging
• Assist in the Development and execution of integrated marketing communications strategies to enhance brand awareness, engagement and growth.

• Help manage  campaigns that are cohesive, cross channel and timed to maximize impact based on audience behavior and industry timing (e.g., product launches, seasonal trends).
• Help craft and create creative briefs that translate the brand’s strategic direction and objectives into actionable insights for internal and external teams and functions.
• Coordinate & collaborate with cross-functional teams and across geographies to ensure cohesive messaging and brand consistency across all channels.
• Lead the gathering and implementation of consumer intelligence. Analyze market trends, consumer insights, and competitive landscape to inform strategic decisions.
• Oversee the advocate for the creation and distribution of modern, compelling content, including big ideas, breakthrough campaigns, creative media and award-winning integrated campaigns.
• Manage relationships with external partners, including agencies, media outlets, and influencers.
• Monitor and create reports on the effectiveness of marketing campaigns, using data-driven insights to optimize performance.
• Stay up to date with industry trends and best practices to continuously improve marketing strategies.