Trade Marketing Director
Shanghai, SH, CN
- Design and develop trade marketing strategy and campaigns across APAC strategic markets to reach consumers and end users, enabling sales growth for all brands.
- Lead the development and keep improving retail signage, in-store merchandising and e-commerce brand / product across APAC, ensuring impact and reflecting our brand equity to drive purchasing intent
- Maximize the return on trade-marketing investment by identifying and magnifying best practices and synergies across all countries
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Trade Marketing
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40% |
Retail Design
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Team Capability
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Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.
Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
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