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Trade Marketing Director

Location: 

Shanghai, SH, CN

Company:  Goodyear
  • Design and develop trade marketing strategy and campaigns across APAC strategic markets to reach consumers and end users, enabling sales growth for all brands.

 

  • Lead the development and keep improving retail signage, in-store merchandising and e-commerce brand / product across APAC, ensuring impact and reflecting our brand equity to drive purchasing intent

 

  • Maximize the return on trade-marketing investment by identifying and magnifying best practices and synergies across all countries

 

 

50%                       

 

 

 

 

       

   

 

Trade Marketing

  • Develop an APAC integrated trade (sell-through / sell-out) and ecommerce marketing agenda including programs/ campaigns that are aligned with APAC & global brand(s) directions
  • Ensure consistent brand(s) identity and messages built on consumer insights, and deploy through working closely with country marketing teams
  • Solicit and manage APAC centralized agency through design and development of APAC wide campaigns, and ensure deployment across the clusters while tailoring to local requirements
  • Identify and deploy process and technology / digital capabilities as required to deliver the desired shopper experience to drive share gains in prioritized consumer segments for both online and offline

 

 

40%          

 

Retail Design

  • Develop retail design and merchandising guidebook to bring into life the aligned APAC brand(s) positioning
  • Provide more shopper value, facilitating decision-making by improving the ease of shopping and reducing friction of in-store buying process.   

 

 

 

10%           

 

Team Capability

  • Nourish and promote consumer-centric and sellout driven mentality in the Consumer PBU
  • Team capability development through leading best-practice sharing among clusters

 

  • Nourish and promote consumer-centric and sellout driven mentality in the Consumer PBU

 

  • Team capability development through leading best-practice sharing among clusters

 

 

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate


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