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User Centered Designer

Date: Jun 16, 2018

Location: Shanghai, 31, CN

Company: Goodyear

Location: CN - Shanghai   
Goodyear Talent Acquisition Representative: Ellen Xu  
Sponsorship Available:  No
Relocation Assistance Available: No 

Primary Purpose of the position:

  • Generate user insights and create new value propositions as key element of the Customer Centered Innovation process
  • Build upon capability for "Design Thinking" at Goodyear Innovation Center and relevant business units



  • Frame and initiate new projects by researching market trends, hypothesizing user needs and considering stakeholder objectives
  • Conduct ethnography, focus groups, behavioral prototyping and other consumer insights collection related activities
  • Facilitate ideation to explore new opportunities (tools (electronic, brainstorm sessions, awake resident tacit knowledge), internal and external)
  • Design user experiments and develop hands-on prototypes to validate research findings



  • Bachelor's degree in science, engineering, design or business
  • 4-6 years experience in user insight and innovation within consumer package goods, automotive, financial services or similar industry.  Or, equivalent experience with client facing programs at a consulting firm
  • Primary Research (ethnography, intercept, in person etc.) and secondary research   
  • Behavioral prototyping
  • Design analysis and synthesis
  • Digital, video & physical presentation of findings
  • Group ideation and facilitation                      

Goodyear is one of the world’s largest tire companies. It employs about 65,000 people and manufactures its products in 47 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to


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