Regional Trade Marketing Manager

Location: SG - Singapore - GST   

Goodyear Talent Acquisition Representative: Kerr Bianca Mendez Beech  
Sponsorship Available:  Yes
Relocation Assistance Available: No 

Primary Purpose of the Role:

You will support the Trade and Channel strategic program implementation across both offline and online channels and ensure the effective and successful pilot project execution and scale the implementations to other strategic markets in APAC.  

Job Responsibilities:

1. Retail operationalization and SOPs

• You will ensure that all the markets are trained and apply retail executions designs and SOPs.

• You will develop an effective audit process, to track and monitor the store quality standards regularly for both design & retail operations.

• You will own the retail store execution consistency:  external, internal. assortments, displays, merchandising etc. – supported by the 3D designer.

• You will continuously think of ways to upgrade retail experience and execution excellence.

2. Trade activations & sell out programs

• You will implement regional trade activations like events and in store activities in pilot markets i.e., liaison with agencies, country managers, on site visits.

• You will learn best practice and scale and implement to other key strategic markets.

• You will constantly think of new creative ideas to drive sell that – both offline and online.

3. E-Commerce brand execution & trade activities

• You will liaise closely with digital manager to co-develop lead generation programs and operationalize offline.

• You will drive e-comm execution consistency with offline channels i.e., activity focus and communications as consistent in both avenues.

4. Trade activities and promotion governance and execution consistency

• You will be the guardian of all cluster regional and cluster trade activities and promotion calendar.

• You will develop and own tracking and monitoring system for all countries program alignments to business goals, ROI and learnings.

Job Requirements:

• You have a bachelor’s degree is required, preferable with in Marketing or Communication background

• You have 5+ years trade/channel marketing foundation, with experience in channel planning and marketing, marketplace activation (both offline and online)

• You have exposure to different markets/ country environment with the understanding of the different market dynamics & needs

• You have experience in brand communications - product marketing is plus

• You have knowledge and skills in Trade /Channel including

  • Ability to manage power SKU assortment planning

  • POSM X Channel planning,

  • Retail Design/Merchandising

  • Promotion Planning and BTL activations

• You have knowledge in retailers B2B programs – like incentives packages , loyalty rewards programs etc.

• You have the ability to churn data (e.g. channel and sales data) in excel and distill findings and insights

• You are an effective communicator who can work with teams in a cross-cultural environment

• You are willing to travel and be on site and frequent store visits

• You are fluent in English both in verbal and written - Mandarin will be a plus

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, ethnicity, citizenship, or any other characteristic protected by law.

Goodyear is one of the world’s largest tire companies. It employs about 74,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate