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Marketing Manager Nordic Consumer


Stockholm, AB, SE

Company:  Goodyear

Goodyear. More Driven.



Do you want to be a part of a team based in the Stockholm working with all Nordic countries in a fast paced, world class organization, driven by leading edge technology?

… if the answer is yes, then we have just the job for you…


Goodyear are searching for our next Marketing Manager Consumer Nordic


The role is about leading product promotion activities to maximize sales and competitiveness of Goodyear product portfolio in a context of Nordic industry, carpark and consumer behaviors. It is about highlighting business opportunities and risks linked to the Goodyear product offer, as well as continuous monitoring of competitors’ activities related to product portfolio development

In this role you will deploy & localize regional marketing strategies that balances the company's global and EMEA Marketing vision. Provide strategic direction for local marketing activities to deliver the local plan.

  • Provide strategic direction for all local marketing activities, from total brand support (advertising, POS in broadest sense) to marketing intelligence function through monitoring, executing and evaluation of marketing plans against established objectives in the Cluster.
  • Create and drive excellent local marketing activation plan (B2C, B2B) driving sales and brand power up, through a High-Performance Marketing Team with continued focus on premium brands.
  • Support cost optimization, with smart investment in brand power, internet, retail partners and pricing intel.
  • Coordinate our marketing plan with the retail plan developed by the retail manager to ensure alignment between marketing goals and channels development. Ensure that our marketing investment supports our OGSM, our sales target by region, our profitability by segment with the right focus.


The team in Consumer Marketing will report to you and you will report to Sales General Manager Consumer Nordic 


Education and background:

  • Bachelor’s Degree in Business Management, Public Relations, Marketing.
  • Minimum experience of five years in managerial position in Marketing (B2C, B2B, Digital,etc.) related to a sales organization, retail, marketing and/or in automotive sector. A big plus if you have worked within Sales
  • Business acumen and entrepreneurial spirit
  • Experience leading the execution of Marketing Plans, managing budgets and managing agency relationships
  • Analytical and structured thinking is a must
  • Strong communication and negotiation skills at all level of organization
  • Ability to work well with others and support cross functional work teams
  • Excellent communication and presentation skills
  • Strong financial and business acumen
  • Ability to manage multiple priorities and lead through influence; able to lead and drive engagement of teams
  • Great team builder
  • Openness to innovation
  • Passion for people management
  • Swedish and English verbal and written fluent (mandatory)


We offer you:

An exciting opportunity working with world-leading premium products in Nordic. In close collaboration with your manager and the other team members you will have the opportunity to make a clear impression in our business development.

If this sounds interesting don’t let us wait, send your application! We will review applications ongoing.

Prior to this recruitment, we have taken a position on advertising channels and recruitment assistance and we kindly but firmly refuse any contact from recruitment companies.

Having any kind of questions on this exciting challenge, please contact Claes Hedström, Sales General Manager, 


Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 54 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to


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