Lead Market Intelligence EEN

Start something great today. Go Goodyear

Position: Lead Market Intelligence EEN - reports to central insights & analytics team, works closely with the revenue management team 

Location: We are open to consider Associates based in all Europe East North countries 

MAIN RESPONSIBILITIES

• • Responsible for industry FC for the Hub, embedding market and customer dynamics
    • Understand the market evolution and dynamics (sell-in and Sell-out, stocks etc) to build a concrete and accurate FC to support hub level demand plans
    • Provide data/ fact-based inputs in DSO discussions to support hub plans and actions
    • Represent GY in Tire manufacturers forums (aka. ETRMA) to drive better and deeper quality of data
  • Responsible for providing market (Industry dynamics, GY group and competition) analysis for the HUB to highlight gaps and opportunities
  • Lead detailed ‘root cause’ analysis to understand market and brand movements and highlight areas to focus on (beyond day-to-day analysis utilizing performance dashboards)à more focus on commercial business as they do not have structure to support, but also partner RM teams in the Hubs for consumer
  • Highlight major Industry/adjacent categories development across countries in HUB, leveraging diff. sources of data needed (car park, fitment, mobility reports, LMC etc.) and implications for the product portfolio
  • Supports trade marketing and RM team with insights on retail/channel development (e.g. Spaghetti charts, channel level analysis)
  • Mapping competitive intelligence- New product launches-- GFK, Promotions (align with TM team), pricing, competitive tie ups
  • Track performance KPIs to highlight the effectiveness of actions take in market and recommend areas to focus – more skewed towards commercial business
  • Responsible for managing the data availability, quality, comparability and readability across all countries of the HUB
    • Managing interaction with main local data suppliers to ensure quality of data
    • Identifying new sources of quality data to fulfill business intelligence gaps
    • Checking robustness of data across time and sources
  • Building capability on Analytics tools and solutions
  • Providing the right support/training when needed for new commers to the role
  • Ensuring proper cascade and utilization of tools, guidance or best practices provided on brand, market or customer analysis by regional CI&A team
• Supporting regional CI&A team in building business facing tools and solutions on BI

MAIN INTERACTIONS

INTERNAL

OUTSIDE CI&A

• • Work with Hub GM and RM team to highlight the industry and market evolution trends to support the HUB sales plan and actions

Work with Trade marketing team to highlight channel trends and opportunity and gaps to focus on (Channel level analysis not customer specific)

Work with brand performance manager to support him with market level inputs during brand audits process and any deep-dive support (need based)

REGIONAL CI&A

• • Work with Regional CI&A team to refine the EMEA industry FC to support DSO, AOP, RvCC planning
  • Support Regional CI&A team with market level deep- dive as and when needed to understand business issues

Work with Regional CI&A team to support development of business intel. Tools and dashboards (inputs to drive design, testing, embedding)

EXTERNAL PARTNERS

• • Work with Data suppliers/ 3rd party to ensure quality of data inputted into the Business and fill knowledge gaps in line with business priority

Requirements:

• Bachelors or Masters degree in Economics, Data Science or Marketing. 
• Good Project Management skills. 
• Comfort in operating with numbers and numerical analysis.
• Efficient communicator.
• Executional drive. Confident, structured personality.
• Capability to understand customers and internal teams needs.
• Experience working with external partners. 
• Knowledge of forecasting tools and data visualization software.
• Product and industry (automotive, transportation, logistics, leasing) knowledge is a plus.
• Fluent in English

If You join us, you will enjoy:

• An open & supportive work environment
• Flexible hybrid working model
• Annual bonus 
• Free private medical services as well as discount prices for family members
• Life insurance & Employee Assistance Program
• Discount price to purchase Goodyear tires based on our internal policy
• Recognition awards
• Referral bonuses for new hires recommended by you
• A comprehensive on-boarding program, which will allow you to smoothly transition into the new work environment, acclimate to the company culture and build close relationships with work colleagues
• Feeling inspired and supported to realize your full potential: whether its learning from assignments, exposure to new experiences or coaching and mentoring, we provide the resources to continue developing your abilities and career

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.