Lead Marketing (B2C) Contracted Retail Europe East

Location: Warsaw, Poland 

Work model: Hybrid 

The Marketing Lead (B2C) Contracted Retail Europe East is fully responsible for the franchisee satisfaction/retention and sell-out share. This position has direct impact on sell-in, sell out, SOB and loyalty in all countries in the EE Cluster, a challenging environment:

• different businesses and cultural conditions
• 12 countries, 12 languages, 12 different cultural conditions that influence business development including sensitive cooperation among Adria countries
• 3 non-EU countries (Serbia, Bosnia, Macedonia) and 3 non-Schengen countries (Bulgaria, Romania)
• Almost 600 POS within 3 different brands: Premio, Vulco and Goodyear Certified DDP stores

Role of the function:

• Design and deliver sell-out campaigns for both Consumer and Commercial PBU
• Work with category management on deployment of tire and auto service campaigns
• Approve the execution of dealer coop advertising activities. Ensure brand consistency
• Align offline traditional media with European media head
• PR and press support for franchisees in their local communities (store openings, local events, jubilees)
• Manage end user events such a tuning shows, fleet events
• Manage mystery shopping research
• Recommend improvements for the consumer treatment process
• ROI of sell-out campaigns and recommendation for improvements
• Consumer database administration

Expectations:

• Customer focused, ability to drive franchisee satisfaction
• Excellent communication and presentation capabilities
• Good negotiation skills
• Stakeholder management
• Brand marketing and campaign planning capabilities
• Good understanding of consumer behavior
• Project management skills: ability to manage multiple campaigns in parallel
• Retail and/or consumer marketing experience: at least 5 years experience
• Attention to detail
• Pragmatic, ability to work with practically educated franchisees

If You Join Us, You Will Enjoy:

• Flexible hybrid working model
• Free private medical services
• Referral bonuses for new hires recommended by you
• Discount price to purchase Goodyear tires
• Recognition awards
• Employee Assistance Program
• Diverse and inclusive international working environment
• A comprehensive on-boarding program, which will allow you to smoothly transition into the new work environment, acclimate to the company culture and build close relationships with work colleagues
• Feeling inspired and supported to realize your full potential: whether its learning from assignments, exposure to new experiences or coaching and mentoring, we provide the resources to continue developing your abilities and career

Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.Goodyear is an equal employment opportunity employer.