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Marketing Specialist Poland


Warszawa, MZ, PL

Company:  Goodyear

Location:  Warsaw, Poland 

Company:  Goodyear


Main responsibilities:

  • Manage and control marketing budget and activities for Poland 
  • Develop and execute local marketing strategies including various campaigns (Sell in, Sell out, Digital, B2B programs)
  • Establish and maintain digital presence, overseeing SEO strategy, email campaigns, social media, SEA campaigns
  • Plan and organize events such as annual dealer conferences, customer events, media events
  • Maintain strong relationship with key media, support development of press releases for significant organizational announcements, brand messaging across various communication channels
  • Facilitate cross-regional collaboration within the cluster team for marketing activities and events
  • Maintain ongoing cross-functional collaboration (sales, pricing, legal, finance department etc.)



  • University degree preferably in Marketing
  • Professional experience in Marketing, ideally comprising Digital Marketing experience
  • Very good Polish & English oral and written capabilities (other languages are an asset)
  • Efficient communicator, structured, creative & dynamic personality
  • Project management skills
  • Comfort operating with numbers & analytical skills
  • Very good Excel & PowerPoint skills
  • Capability to well understand customers and internal teams needs
  • B2B marketing practice and tools knowledge incl. digital
  • Product and industry (automotive, transportation, logistics, leasing) knowledge is a plus


If You join us, you will enjoy:

  • An open & supportive work environment 
  • Flexible hybrid working model
  • Annual bonus 
  • Free private medical services as well as discount prices for family members 
  • Discount price to purchase Goodyear tires based on our internal policy 
  • Referral bonuses for new hires recommended by you
  • Recognition awards
  • Employee Assistance Program
  • A comprehensive on-boarding program, which will allow you to smoothly transition into the new work environment, acclimate to the company culture and build close relationships with work colleagues
  • Feeling inspired and supported to realize your full potential: whether its learning from assignments, exposure to new experiences or coaching and mentoring, we provide the resources to continue developing your abilities and career



Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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