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Retail Marketing Manager EES & Greece

Date: Feb 13, 2019

Location: Attica, I, GR

Company: Goodyear

Goodyear. More Driven.

 

 

Retail Marketing Manager Europe East South and Greece

Job location: Athens

 

Main responsibilities:

 

  • Co-creation and effective implementation of marketing goals and plans for the franchise network on individual Eastern European South and Greece markets using all available on-line channels.
  • Creating and preparing consumer promotions based on analysis and marketing proposals for specific markets, including: optimization of SEO and AdWords activities as well as positioning of products and the retail brand.
  • Development of sales support tools in the Omni-channel model.
  • Monitoring and measuring the effectiveness of activities and campaigns in sales conversion.
  • Formation, analysis and evaluation of market research applications in the field of:
  • market intelligence, geo marketing, quantitative and qualitative research, marketing mix, customers satisfaction index, mystery shopping, quality audits in the franchise network, on EES & Greece markets.
  • Preparation and implementation of support packages for dedicated franchise networks
    in individual EES & Greece countries.
  • Building lasting relationships with internal structures and franchisees in individual EES & Greece countries.

 

Requirements:

 

  • Bachelor's degree on Marketing or Management.
  • Master's degree or MBA is desirable.
  • Experience and knowledge in the field of marketing mix, market research and analysis.
  • Knowledge of the scope of usability and user experience.
  • Experience and knowledge in cooperation with retail channels (preferred automotive industry).
  • Ability to cooperate within a functional cross structure and the ability to build lasting interpersonal relationships.
  • Passion and commitment to the development of retail marketing.
  • Great independence in action and result orientation.
  • Creativity and openness to new solutions and technologies.
  • Organizational, negotiation and presentation skills.
  • Excellent knowledge of English – Orally and verbally.
  • Knowledge of a second foreign language from the EE territory.
  • Willingness to travel across the EES countries (25% of work time).

     

We offer:

  • Interesting job position in an international environment with English usage on a daily basis.
  • Contract of full-time employment with appealing employment conditions.
  • Great career development opportunities in one of the world’s largest tire companies with global footprint and recognition.

 

 

 

Goodyear is one of the world’s largest tire companies. It employs about 64,000 people and manufactures its products in 48 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

 


Job Segment: Marketing MBA, Advertising, Marketing Manager, Manager, Marketing, Management

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