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Specialist Trade Marketing Consumer Europe East North


Warszawa, MZ, PL

Company:  Goodyear

Location: Warsaw, Poland (hybrid work arrangement) 



Main responsibilities


Customer portfolio performance analysis
•    Customer annual performance analysis (customer audit)
•    Customer annual assortment and activation recommendation
•    Customer annual assortment targets performance tracking

Customer sales activation management (jointly with sales manager)
•    Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
•    Annual promotional plan definition, development and tracking (sell out promotions management)
•    Annual  customer merchandise/Assets needs definition, delivery management and tracking
•    Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)

Customer relationship support
•    Localization and delivery of Customer engagement calendar (newsletters, events, ad hoc contents)
•    Customer presentations on assortment and activation plans recommendation

Sell in Sales teams support
•    Localization and delivery of Sales activation calendar (Pitch decks)
•    Supports sales enablement team on educational content cascade


We expect from you:
•    At least 2-3 years of experience on a similar position (in trade marketing, preferably cooperating with e-commerce pure players)
•    Knowledge and understanding of business and marketing processes
•    Budget management & campaign planning capabilities 
•    Excellent communication and presentation skills
•    Very good knowledge of Polish & English language (written and spoken)
•    A  proactive approach, especially when looking for alternative solutions
•    Excellent analitycal skills & Excel knowledge 
•    Ability to complete tasks within the deadline
•    Ability to collaborate on projects with colleagues from different departments
•    Driver's license & flexibility in terms of business travels across EEN region (approx. one business trip per month) 

If You Join Us, You Will Enjoy:
•    Flexible hybrid working model
•    Free private medical services
•    Discount price to purchase Goodyear tires
•    Referral bonuses for new hires recommended by you
•    Recognition awards
•    Employee Assistance Program
•    A comprehensive on-boarding program, which will allow you to smoothly transition into the new work environment, acclimate to the company culture and build close relationships with work colleagues
•    Feeling inspired and supported to realize your full potential: whether its learning from assignments, exposure to new experiences or coaching and mentoring, we provide the resources to continue developing your abilities and career


Goodyear is one of the world's largest tire companies. It employs about 71,000 people and manufactures its products in 55 facilities in 22 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to

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